Martha Lee fogarty

BRAND LAUNCH EXPERT

&

FREELANCE DESIGN DIRECTOR

From First Sample to Sell-Out Launch — and Beyond.

Maybe you’re launching a womenswear brand. Maybe you’re ready to take an established label to the next level. Or maybe your collection needs a fresh perspective to stand out in a competitive market. I have a knack for exceeding ambitious goals - like turning start-ups into multi-million dollar brands and leading creative direction revamps that win CFDA awards.

Design Direction that Rockets Revenue & Recognition

Maybe you're looking for an experienced designer to lead your next collection and elevate your team’s talent. Maybe you need someone with over a decade of expertise blending creative atelier techniques with the technical precision of global development. From translating trend forecasts into brand-specific, customer-loved collections, I have a proven track record of turning ideas into record-breaking revenues.

  • Brandon Maxwell

  • Temily

  • Chris Benz

  • Lesea Berry

  • Kate Spade

  • Allison NY

  • Amanda Uprichard

Brand Launch

TEMILY - Architecting assortments that amplify craftsmanship and artistry.

Blending brutalist proportions with warm, hand-crafted materials and a palette pulled from earthen-inspired shadow shades, the collection focuses on superior construction and precision in pattern engineering — a reverence to the artform itself.

Leading the brand from idea to sold-out launch on Moda Operandi, the brand has already been seen in Vogue and splashed across red carpets. Proof that thoughtful design and strategy don’t just resonate, they convert.

brand revamp

BRANDON MAXWELL - I charted a new, profitable trajectory for the Creative Direction and Core Design Point of View by enlivening and coloring the ‘world of’ Brandon Maxwell. Rooting themes, motifs, and concept explorations within Brandon’s personal story, we created a connective, aspirational, yet engaging brand expression. This served as both the launchpad and guardrails for all creative spanning product design, physical and digital landscapes, and marketing touch points.

The result - the brand rocketed to the forefront of American luxury fashion winning the CFDA Award and Brandon became a household name with his appointment to Project Runway. “Make it Work”, we did and then some.

QUANTIFYING THE QUIRKY

CHRIS BENZ - I partnered with the Creative Director as the sole designer of the brand, shaping Chris Benz’s avant-garde identity, balancing bold artistic expression with carefully curated, data-backed insights. Together, we created seasonal collections that fused irreverence and sophistication, utilizing my expertise in color theory, print design, and hand-rendered artwork to develop distinct palettes and patterns that became the signature of the brand.

Together we created a brand so bold, joyful, and unmistakably distinct that it turned heads, sparked cult fandom, and landed collabs that pioneered the transformation of capsules into cultural moments.

That was the Benz blueprint and industry imprint.

BRAND DISTINCTION

MART - Strategic + Specific product positioning was the North Star of the brand’s Creative Direction — purposefully building an unmistakable world of a distinctly amped-up design POV, so true to it’s core aesthetic that it resonated across all consumer and retail platforms + touch points. A big risk. One that ultimately paid off, exponentially.

MART didn’t just launch, it soared: cutting through the noise, commanding attention, and building a loyal base that kept coming back for more and more.